Authentic by Neil Crofts
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By Neil Crofts


How to Make a Living by Being True to Yourself

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Format: Paperback

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Authentic by Neil Crofts

Book Description

Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love...Authentic shows how to do just that. In Authentic, Neil Crofts offers inspiration for individuals tired of career conformity. He shows how we arrived at a situation where many of us are tied to jobs we don't enjoy. He demonstrates the steps you need to take to find out who you are and what you want from life, and finally, he reveals how you can turn all that into a business idea that is Authentic to you. Authentic is a lifestyle book based on practical experience. Neil Crofts' vision of a role that allowed him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional corporate career. Authentic is about giving others the courage to follow their hearts in the same way.

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Book Details

ISBN: 9781841125190
ISBN-10: 1841125199
Format: Paperback
(234mm x 163mm x 13mm)
Pages: 150
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Sep-2003
Country of Publication: United Kingdom

Books By Author Neil Crofts

Authentic Business by Neil Crofts Authentic Business, Paperback (January 2005)

ai... Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. ai... Takes you step by step, through the 'why?' and 'how?' of starting and running your own business.

» View all books by Neil Crofts


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Author Biography - Neil Crofts

Neil Crofts is the former head of strategy at internet consultancy, Razorfish. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From his initial idea, Authentic Business has grown into a series of business guides, a network of support companies for small businesses with a positive goal and now includes a PR company, a design company and soon a venture capital business.

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