How to Build a Profitable e-Commerce Strategy
By (author) Michael Cunningham
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B2B by Michael Cunningham
Book DescriptionB2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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Book DetailsISBN: 9780738205229
(235mm x 152mm x 15mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 16-May-2002
Country of Publication: United States
Books By Author Michael Cunningham
Wild Swan, Paperback (November 2016)
Here are the moments that our fairy tales forgot or deliberately concealed, reimagined by one of the most gifted storytellers of his generation, the Pulitzer Prize winning author of The Hours, and exquisitely illustrated by Yuko Shimizu. Rarely have our bedtime stories been this dark, this perverse, or this true.
States of Apology, Hardback (October 2014)
A critical consideration of the apology in politics
Land's End, Paperback / softback (May 2012)» View all books by Michael Cunningham
First published in the United States: [New York]: Crown Journeys, c2002.
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Author Biography - Michael Cunningham
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.
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