Before and After
How to Design Cool Stuff v. 2
By (author) John McWade
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Before and After by John McWade
Book DescriptionBefore and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
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Book DetailsISBN: 9780321580122
(228mm x 180mm x 10mm)
Imprint: Peachpit Press Publications
Publisher: Pearson Education (US)
Publish Date: 11-Nov-2009
Country of Publication: United States
Books By Author John McWade
Before and After Graphics for Business, Paperback (April 2005)» View all books by John McWade
Shows how to use various tools to create business graphics that communicate your business' identity in a variety of forms. This volume helps you discover how to think visually, and that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
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Author Biography - John McWade
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.
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