Beyond Greed and Fear
Understanding Behavioral Finance and the Psychology of Investing
By (author) Hersh Shefrin
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Beyond Greed and Fear by Hersh Shefrin
Book DescriptionThis book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.
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Book DetailsISBN: 9780195304213
(235mm x 155mm x 31mm)
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 1-Feb-2007
Country of Publication: United States
Books By Author Hersh Shefrin
Global Financial Crisis and its Aftermath, Hardback (September 2016)
In The Global Financial Crisis, contributors argue that the complexity of the Global Financial Crisis challenges researchers to offer more comprehensive explanations by extending the scope and range of their traditional investigations.
Behavioral Approach to Asset Pricing, Hardback (July 2008)
Behavioral finance is the study of how psychology affects financial decision making and financial markets. This book examines the reigning assumptions of asset pricing theory and reconstructs them to incorporate findings from behavioral finance. It is accompanied by a website which contains a series of examples worked out as Excel spreadsheets.
Ending the Management Illusion, Paperback (June 2008)
Addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses. This book explores the psychological barriers you experience, and delivers techniques for breaking through these barriers. It helps you to integrate your processes for accounting, planning, and incentives.
Beyond Greed and Fear, Hardback (October 2002)» View all books by Hersh Shefrin
A guide to what influences the decision-making process, this book uses psychological research to help us understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. It helps practitioners to recognize - and avoid - bias and errors in their decisions, and to improve their investment strategies.
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Author Biography - Hersh Shefrin
Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.
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