A Big Life in Advertising
By (author) Lawrence
Format: Paperback / softback
Normal Price: $38.04
Your Price: $34.24 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.80! (10% off normal price)
Plus...earn $1.71 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Big Life in Advertising by Lawrence
Book DescriptionThe first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
Buy Big Life in Advertising book by Lawrence from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780743245869
(214mm x 139mm x 23mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 19-May-2003
Country of Publication: United States
Books By Author Lawrence
Practice of the Presence of God, Paperback (August 2010)
In this classic work, a humble 17th-century monk reveals the secrets of daily, moment-by-moment fellowship with God. This edition, rendered from the original French into graceful, contemporary English, will nourish and delight all those who seek to practice the presence of God.
Carriages and Sleighs, Paperback (October 1998)» View all books by Lawrence
Reprint of a rare catalog contains descriptions, prices, and engravings of customized models of coaches, wagons, sleighs, and more. Rich source of royalty-free art; intriguing browse.
» Have you read this book? We'd like to know what you think about it - write a review about Big Life in Advertising book by Lawrence and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Lawrence
Mary Wells Lawrence was born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.