A Big Life in Advertising
By (author) Lawrence
Format: Paperback / softback
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Big Life in Advertising by Lawrence
Book DescriptionThe first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
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Book DetailsISBN: 9780743245869
(214mm x 139mm x 23mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 19-May-2003
Country of Publication: United States
Books By Author Lawrence
Practice of the Presence of God, Paperback (August 2010)
In this classic work, a humble 17th-century monk reveals the secrets of daily, moment-by-moment fellowship with God. This edition, rendered from the original French into graceful, contemporary English, will nourish and delight all those who seek to practice the presence of God.
Carriages and Sleighs, Paperback (October 1998)» View all books by Lawrence
Reprint of a rare catalog contains descriptions, prices, and engravings of customized models of coaches, wagons, sleighs, and more. Rich source of royalty-free art; intriguing browse.
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Author Biography - Lawrence
Mary Wells Lawrence was born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.
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