Big Moo by Seth Godin
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Big Moo
By Seth Godin

The Big Moo

Stop Trying to be Perfect and Start Being Remarkable Unabridged [CD-Audio/MP3 Edition]

By (author) See other recent books by Seth Godin See other recent books by Group of 33
Narrator Seth Godin See other recent books by Seth Godin
Format: CD-Audio

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Big Moo by Seth Godin

Book Description

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!" But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

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Book Details

ISBN: 9781400102013
ISBN-10: 1400102014
Format: CD-Audio
(137mm x 163mm x 27mm)
Imprint: Tantor Media, Inc
Publisher: Tantor Media, Inc
Publish Date: 1-Jan-2005
Country of Publication: United States

Other Editions...


Books By Author Seth Godin

We are All Weird by Seth Godin We are All Weird, Paperback (September 2015)

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

Poke the Box by Seth Godin Poke the Box, Paperback (September 2015)

Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.

Icarus Deception by Seth Godin Icarus Deception, Paperback (June 2015)

Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.

» View all books by Seth Godin

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Author Biography - Seth Godin

Seth Godin is the worldwide bestselling author of "Permission Marketing," "Unleashing the Ideavirus," and "Survival is not Enough." He is a renowned public speaker, has started several successful companies, and is a contributing editor at "Fast Company Magazine." Coming soon... Coming soon...

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»
Recent books by Group of 33 close
»
Recent books by Seth Godin close
We are All Weird by Seth Godin
Poke the Box by Seth Godin
Fail, Fail Again, Fail Better by Seth Godin
Poke the Box by Seth Godin
We Are All Weird by Seth Godin
Icarus Deception by Seth Godin
Do the Work by Seth Godin
Free Prize Inside! by Seth Godin
Whatcha Gonna Do With That Duck? by Seth Godin
V is for Vulnerable by Seth Godin
Icarus Deception by Seth Godin
Purple Cow by Seth Godin
All Marketers Are Liars by Seth Godin
Linchpin by Seth Godin
Linchpin by Seth Godin
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Everyone's an Expert (Reprint of a 2005 Free eBook Under Creative Commons License) by Seth Godin
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»
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