The Big Red Fez
How to Make Any Web Site Better
By (author) Seth Godin
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Big Red Fez by Seth Godin
Book DescriptionYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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Book DetailsISBN: 9780743227902
(210mm x 140mm x 8mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 28-Jan-2002
Country of Publication: United States
Books By Author Seth Godin
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
Icarus Deception, Paperback (June 2015)» View all books by Seth Godin
Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy.
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