Big Switch by Nicholas Carr
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Big Switch
By Nicholas Carr

The Big Switch

Rewiring the World, from Edison to Google

By (author) See other recent books by Nicholas Carr
Format: Hardback

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Big Switch by Nicholas Carr

Book Description

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing-and what it means for all of us.

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Book Details

ISBN: 9780393062281
ISBN-10: 0393062287
Format: Hardback
(244mm x 162mm x 25mm)
Pages: 224
Imprint: WW Norton & Co
Publisher: WW Norton & Co
Publish Date: 8-Jan-2008
Country of Publication: United States

Other Editions...

Books By Author Nicholas Carr

Utopia is Creepy by Nicholas Carr Utopia is Creepy, Hardback (September 2016)

A freewheeling, sharp-shooting indictment of a tech-besotted culture.

Glass Cage by Nicholas Carr Glass Cage, Paperback (January 2016)

Reveals how automation is affecting our ability to solve problems, forge memories and acquire skills. This book shows how the most important decisions of our lives are now being made by machines and the radical effect this is having on our ability to learn. It argues that we must rethink its role in our lives.

Big Switch by Nicholas Carr Big Switch, Paperback (June 2013)

"Magisterial... Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today's computing world."-Salon

Shallows by Nicholas Carr Shallows, Paperback (July 2011)

Is the Internet making us stupid? In this new book, as incendiary as it is important, Nicholas Carr argues that the Internet is changing dramatically how we think, remember and interact.

» View all books by Nicholas Carr


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Author Biography - Nicholas Carr

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and The Glass Cage, among other books. Former executive editor of the Harvard Business Review, he has written for The Atlantic, the New York Times, and Wired. He lives in Boulder, Colorado.

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