The Big Switch
Rewiring the World, from Edison to Google
By (author) Nicholas Carr
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Big Switch by Nicholas Carr
Book DescriptionA hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing-and what it means for all of us.
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Book DetailsISBN: 9780393062281
(244mm x 162mm x 25mm)
Imprint: WW Norton & Co
Publisher: WW Norton & Co
Publish Date: 8-Jan-2008
Country of Publication: United States
Books By Author Nicholas Carr
Utopia is Creepy, Hardback (September 2016)
A freewheeling, sharp-shooting indictment of a tech-besotted culture.
Glass Cage, Paperback (January 2016)
Reveals how automation is affecting our ability to solve problems, forge memories and acquire skills. This book shows how the most important decisions of our lives are now being made by machines and the radical effect this is having on our ability to learn. It argues that we must rethink its role in our lives.
Big Switch, Paperback (June 2013)
"Magisterial... Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today's computing world."-Salon
Shallows, Paperback (July 2011)» View all books by Nicholas Carr
Is the Internet making us stupid? In this new book, as incendiary as it is important, Nicholas Carr argues that the Internet is changing dramatically how we think, remember and interact.
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Author Biography - Nicholas Carr
Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and The Glass Cage, among other books. Former executive editor of the Harvard Business Review, he has written for The Atlantic, the New York Times, and Wired. He lives in Boulder, Colorado.
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