Biomedical Communications by Jon D. Miller
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Biomedical Communications
By Jon D. Miller

Biomedical Communications

Purpose, Audience, and Strategies

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Format: Paperback

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Biomedical Communications by Jon D. Miller

Book Description

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. "Biomedical Communications" illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public. It covers topics such as: using research to improve biomedical communications; the public understanding of biomedical science; strategies for communications to consumers; and, public attitudes toward biotechnology issues.

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Book Details

ISBN: 9780124967519
ISBN-10: 0124967515
Format: Paperback
(229mm x 152mm x 25mm)
Pages: 458
Imprint: Academic Press Inc
Publisher: Elsevier Science Publishing Co Inc
Publish Date: 31-Jul-2001
Country of Publication: United States


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