Blunders in International Business by David A. Ricks
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Blunders in International Business
By David A. Ricks

Blunders in International Business

4th Revised edition

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Format: Paperback

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Blunders in International Business by David A. Ricks

Book Description

This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.

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Book Details

ISBN: 9781405134927
ISBN-10: 1405134925
Format: Paperback
(216mm x 141mm x 14mm)
Pages: 192
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 10-Jan-2006
Country of Publication: United Kingdom

Other Editions...

Books By Author David A. Ricks

Global Management by David A. Ricks Global Management, Hardback (February 1995)

Global Management is the new international management text for undergraduates, covering both strategy and the human resource function in a global context.

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Author Biography - David A. Ricks

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

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