Body of Truth
Leveraging What Consumers Can't or Won't Say
By (author) Dan Hill
Normal Price: $67.29
Your Price: $60.56 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.73! (10% off normal price)
Plus...earn $3.03 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Body of Truth by Dan Hill
Book DescriptionIn Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
Buy Body of Truth book by Dan Hill from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471444398
(236mm x 161mm x 24mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Aug-2003
Country of Publication: United States
Books By Author Dan Hill
Vocational Training and Assessment, Paperback (December 2010)» View all books by Dan Hill
Vocational Training and Assessment is a complete learning package for Certificate IV Training and Assessment. The book is written specifically for the TAE10 Training Package and is mapped directly to the relevant competencies, creating a cohesive and logical learning pathway
» Have you read this book? We'd like to know what you think about it - write a review about Body of Truth book by Dan Hill and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Dan Hill
DAN HILL, PhD, is President of Sensory Logic, Inc., a scientific consumer insights firm that specializes in gauging both verbal and nonverbal subconscious reactions to advertising, store environments, and product design, packaging, and presentation. His clients include marketing and brand managers at Target, Goodyear, Nextel, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams, and Capital One.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.