Body of Truth
Leveraging What Consumers Can't or Won't Say
By (author) Dan Hill
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Body of Truth by Dan Hill
Book DescriptionIn Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
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Book DetailsISBN: 9780471444398
(236mm x 161mm x 24mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Aug-2003
Country of Publication: United States
Books By Author Dan Hill
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Vocational Training and Assessment is a complete learning package for Certificate IV Training and Assessment. The book is written specifically for the TAE10 Training Package and is mapped directly to the relevant competencies, creating a cohesive and logical learning pathway
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Author Biography - Dan Hill
DAN HILL, PhD, is President of Sensory Logic, Inc., a scientific consumer insights firm that specializes in gauging both verbal and nonverbal subconscious reactions to advertising, store environments, and product design, packaging, and presentation. His clients include marketing and brand managers at Target, Goodyear, Nextel, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams, and Capital One.
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