Why Books Replace Brochures in the Credibility Age
By (author) Victor Cheng
Format: Paperback / softback
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Bookmercial Marketing by Victor Cheng
Book DescriptionResearch studies show that the average person sees 3,000 ads a day. Truth is, they ignore these 3,000 ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and sales brochures-even yours. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless marketing assets. CEOs and marketing executives must transform their company's image, becoming the "industry experts"that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. To succeed in today s marketplace, you must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. And Bookmercial Marketing shows you how. "
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Book DetailsISBN: 9780976462477
(216mm x 140mm x 10mm)
Imprint: Innovation Press
Publisher: Innovation Press
Publish Date: 22-Mar-2008
Country of Publication: United States
Books By Author Victor Cheng
Case Interview Secrets, Paperback (April 2012)
Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.
Recession-Proof Business, Paperback / softback» View all books by Victor Cheng
Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, analyzes 12 U.S. recessions spanning 136 years to uncover why dozens of startup companies thrived during the economic chaos of their day.
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