Born to Buy
A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They are What They Own." (USA Today)
By (author) Juliet B. Schor
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Born to Buy by Juliet B. Schor
Book DescriptionAds targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture.
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Book DetailsISBN: 9780684870564
(214mm x 139mm x 22mm)
Imprint: Simon & Schuster Ltd
Publisher: Simon & Schuster Ltd
Publish Date: 16-Jan-2006
Country of Publication: United Kingdom
Books By Author Juliet B. Schor
Sage Encyclopedia of Economics and Society, Hardback (February 2016)
This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social science programs who seek to better understand economics through a contemporary lens.
Sustainable Lifestyles and the Quest for Plentitude, Paperback (August 2014)
How small, innovative grassroots groups are discovering a new kind of economy and a richer quality of life
Sustainable Planet, Paperback (December 2002)View all books by Juliet B. Schor
A collection of essays by writers on sustainable living, examining how we can spend less, consume less, and restore greater balance in our lives. The contributors include Juliet Schor, Bill McKibben, Mary Pipher and William McDonough. Topics addressed include overwork and loss of community.
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Author Biography - Juliet B. Schor
Juliet B. Schor is the award-winning author of The Overworked American and The Overspent American. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.
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