Bottom-Line Call Center Management
Creating a Culture of Accountability and Excellent Customer Service
By (author) David L. Butler
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Bottom-Line Call Center Management by David L. Butler
Book Description'Bottom-Line Call Center Management breaks new ground by addressing key skills and techniques in assessing and implementing effective management practices to maximize the human and capital resources at the call center manager's disposal. Drawing on the author's unique data sets and years of research experience in the industry, 'Bottom-Line Call Center Management' helps call center managers evaluate their current status, implement cost-effective changes, and measure results of their changes to ensure a culture of accountability within the call center at all levels increasing the bottom line. The processes include an evaluation of current customer service representatives, defining, delimiting and assessing the labor shed of the center, and exploring the customer service representative's unique skills and leveraging those skills into a unique and dynamic work environment. Likewise, the process also determines the learning skills and competencies necessary to meet and exceed the basic requirements for all call centers. Furthermore, each step has a pre, in-process, and post evaluation to ensure projects are progressing according to plan. Lastly, all evaluations are measured against the bottom line through a return on investment (ROI) model. The framework for this book uses the culture of call centers, defined and lived through the customer service representatives, as the lens to view all processes, measurements, accountability and return on investment. This framework is critical since there has been much emphasis on technology-as-a-solution which treats the employees as a hindrance instead of the enablers of positive change. Likewise, customer service representatives eventually act as strong determinants of success with the call center and thus the bottom line.
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Book DetailsISBN: 9780750676847
(229mm x 152mm x 10mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 15-Dec-2003
Country of Publication: United Kingdom
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Author Biography - David L. Butler
David L. Butler, Ph.D., is President of Butler and Associates, a research and consulting company focused on the global call center industry. Butler conducts research on site location, labor availability and needs, training, turnover, and business culture within organizations. He helps call centers to develop, implement and incorporate a culture of accountability to produce high levels of measurable production and low levels of turnover. Butler is also an assistant professor in the Department of Economic Development at the University of Southern Mississippi.
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