Brainstorming Reinvented by Linda Correll
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Brainstorming Reinvented
By Linda Correll

Brainstorming Reinvented

A Corporate Communications Guide to Ideation

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Format: Paperback

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Brainstorming Reinvented by Linda Correll

Book Description

Linda Correll offers a radical new way to speed up the creative process through the technique of 'creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.

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Book Details

ISBN: 9780761932703
ISBN-10: 0761932704
Format: Paperback
(216mm x 140mm x 14mm)
Pages: 230
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 8-Nov-2004
Country of Publication: United States


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