Brand Against the Machine
How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
By (author) John Morgan
Normal Price: $40.77
Your Price: $36.69 AUD, inc. GST
Shipping: $6.95 per order
You Save: $4.08! (10% off normal price)
Plus...earn $1.83 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Brand Against the Machine by John Morgan
Book DescriptionDitch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Buy Brand Against the Machine book by John Morgan from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781118103524
Classification: Sales & marketing , Sales & marketing management
Format: Hardback (237mm x 164mm x 20mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 16-Dec-2011
Country of Publication: United States
You might also like...
Understanding Markets and Strategy by Malcolm Morley
Explains the context, meaning and value of markets. This book shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success.
Don't Miss That Sale by Arne John Raisanen
A how to business book for business owners, sales people, service technicians who want to learn the methodology on home performance based selling. This book also provides how to set goals, how to set up your marketing systems and provides sound business practices.
Trademark Valuation by Gordon V. Smith
A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
International Marketing by Pervez Ghauri» View more books like these...
Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment.
Books By Author John Morgan
Lean Six Sigma Business Transformation For Dummies, Paperback (August 2014)
Use Lean Six Sigma to transform your business. Lean Six Sigma is a powerful method for improving both the efficiency and quality of projects and operations. In this new book, the team that bought you Lean Six Sigma For Dummies shows you how to take Lean Six Sigma to the next level and manage continual change in your organization.
River of Light, Paperback (April 2014)View all books by John Morgan
Surrender to a wild river and unexpected things can happen. Time on the water can produce moments of pristine clarity or hatch wild thoughts, foster a deep connection with the real world or summon the spiritual. This book takes the reader on a soulful journey that is both deeply personal and profoundly universal.
» Have you read this book? We'd like to know what you think about it - write a review about Brand Against the Machine book by John Morgan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - John Morgan
John Morgan is the President of Brand Against the Machine, a company that specializes in personal and corporate branding and online marketing and helps entrepreneurs position themselves as leading authorities to their target market. John has worked with companies in more than 300 industries, including Fortune 500 companies and Hollywood celebrities. He regularly speaks to audiences ranging from 50 to 3,000 people and has been featured on FastCompany.com and MSNBC, among others.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2015. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.