Brand Gap by Marty Neumeier
Look inside with Google Book Preview
Brand Gap
By Marty Neumeier

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview 2nd Revised edition

By (author) See other recent books by Marty Neumeier
Format: Paperback

Normal Price: $43.49
Your Price: $39.14 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.35! (10% off normal price)
Plus...earn $1.96 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Brand Gap by Marty Neumeier

Book Description

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary

Buy Brand Gap book by Marty Neumeier from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780321348104
ISBN-10: 0321348109
Format: Paperback
(204mm x 137mm x 13mm)
Pages: 208
Imprint: Peachpit Press Publications
Publisher: Pearson Education (US)
Publish Date: 4-Aug-2005
Country of Publication: United States

Other Editions...

Books By Author Marty Neumeier


» Have you read this book? We'd like to know what you think about it - write a review about Brand Gap book by Marty Neumeier and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Marty Neumeier

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Marty Neumeier close
Brand Flip by Marty Neumeier
46 Rules of Genius by Marty Neumeier
Metaskills by Marty Neumeier
Designful Company by Marty Neumeier
Zag by Marty Neumeier
» close