Brand Hollywood by Paul Grainge
Look inside with Google Book Preview
Brand Hollywood
By Paul Grainge

Brand Hollywood

Selling Entertainment in a Global Media Age

By (author) See other recent books by Paul Grainge
Format: Hardback

Normal Price: $177.00
Your Price: $159.30 AUD, inc. GST
Shipping: $7.95 per order
You Save: $17.70! (10% off normal price)
Plus...earn $7.97 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Brand Hollywood by Paul Grainge

Book Description

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of 'total entertainment'. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding's significance for commercial film and the industrial culture from which it is produced.

Buy Brand Hollywood book by Paul Grainge from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415354042
ISBN-10: 0415354048
Format: Hardback
(234mm x 156mm x 14mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-Nov-2007
Country of Publication: United Kingdom

Other Editions...

Books By Author Paul Grainge

Ephemeral Media by Paul Grainge Ephemeral Media, Paperback (October 2011)

Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

Film Histories by Paul Grainge Film Histories, Hardback (January 2007)

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day.

Memory and Popular Film by Paul Grainge Memory and Popular Film, Paperback (April 2003)

"Memory and Popular Film" uses memory as a specific framework for the cultural study of film. Taking Hollywood as its focus, the text provides a sustained, interdisciplinary perspective on memory and film, from early cinema to the present.

» View all books by Paul Grainge


» Have you read this book? We'd like to know what you think about it - write a review about Brand Hollywood book by Paul Grainge and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Paul Grainge

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Paul Grainge close
Promotional Screen Industries by Paul Grainge
Promotional Screen Industries by Paul Grainge
Ephemeral Media by Paul Grainge
Film Histories by Paul Grainge
Film Histories by Paul Grainge
Memory and Popular Film by Paul Grainge
» close