Brand You 50
By (author) Tom Peters
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Brand You 50 by Tom Peters
Book DescriptionMichael Goldhaber, writing in "Wired, " said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. "See also the other 50List titles in the Reinventing Work series by Tom Peters -- ""The Project50"" and ""The Professional Service Firm50"" -- for additional information on how to make an impact in the professional world. ""
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Book DetailsISBN: 9780375407727
(180mm x 107mm x 20mm)
Imprint: Alfred A. Knopf
Publisher: Alfred A. Knopf
Publish Date: 23-Oct-1999
Country of Publication: United States
Books By Author Tom Peters
Serious Play, Hardback (November 1999)
Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.
Project 50, Hardback (October 1999)
A guide that provides 50 easy steps to help the modern business person choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.
Circle of Innovation, Paperback (July 1999)» View all books by Tom Peters
Through bold graphics, astounding facts and figures, and quotes from thinkers ranging from Emile Zola to Steve Jobs, Peters blows the lid off accepted management styles and envisions the challenges of today's world.
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Author Biography - Tom Peters
Tom Peters continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environmentworldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast."
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