Brand You 50 by Tom Peters
Look inside with Google Book Preview
Brand You 50
By Tom Peters

Brand You 50

By (author) See other recent books by Tom Peters
Format: Hardback

Normal Price: $51.29
Your Price: $46.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.13! (10% off normal price)
Plus...earn $2.31 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

Brand You 50 by Tom Peters

Book Description

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world. "

Buy Brand You 50 book by Tom Peters from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780375407727
ISBN-10: 0375407723
Format: Hardback
(180mm x 107mm x 20mm)
Pages: 228
Imprint: Alfred A. Knopf
Publisher: Alfred A. Knopf
Publish Date: 23-Oct-1999
Country of Publication: United States

Books By Author Tom Peters

Serious Play by Tom Peters Serious Play, Hardback (November 1999)

Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.

Project 50 by Tom Peters Project 50, Hardback (October 1999)

A guide that provides 50 easy steps to help the modern business person choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.

Circle of Innovation by Tom Peters Circle of Innovation, Paperback (July 1999)

Through bold graphics, astounding facts and figures, and quotes from thinkers ranging from Emile Zola to Steve Jobs, Peters blows the lid off accepted management styles and envisions the challenges of today's world.

» View all books by Tom Peters


» Have you read this book? We'd like to know what you think about it - write a review about Brand You 50 book by Tom Peters and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Tom Peters

Tom Peters continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environmentworldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast."

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Tom Peters close
In Search of Excellence by Tom Peters
Serious Play by Tom Peters
Project 50 by Tom Peters
Circle of Innovation by Tom Peters
Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times by Tom Peters
Moments of Truth by Tom Peters
Thriving on Chaos by Tom Peters
» close