The Marketing of Megachurch, College Inc., and Museumworld
By (author) James B. Twitchell
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Branded Nation by James B. Twitchell
Book DescriptionHow is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
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Book DetailsISBN: 9780743243476
(214mm x 139mm x 22mm)
Imprint: Simon & Schuster Ltd
Publisher: Simon & Schuster Ltd
Publish Date: 20-Feb-2006
Country of Publication: United Kingdom
Books By Author James B. Twitchell
Shopping for God, Paperback (November 2008)
SHOPPING FOR GOD is the story of how religion went from a personal matter to yet another product or service that is advertised, marketed and purchased.
Where Men Hide, Paperback (December 2007)
Documents both traditional and contemporary male haunts, such as bars, barbershops, lodges, pool halls, strip clubs, garages, deer camps, megachurches, the basement Barcalounger, and examines their provenance, purpose, and appeal.
Twenty Ads That Shook the World, Paperback (August 2002)» View all books by James B. Twitchell
The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.T. Barnum to the Nike's "Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12,500 first printing.
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Author Biography - James B. Twitchell
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
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