The Marketing of Megachurch, College Inc., and Museumworld
By (author) James B. Twitchell
Normal Price: $40.93
Your Price: $36.84 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.09! (10% off normal price)
Plus...earn $1.84 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Branded Nation by James B. Twitchell
Book DescriptionHow is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
Buy Branded Nation book by James B. Twitchell from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780743243476
(214mm x 139mm x 22mm)
Imprint: Simon & Schuster Ltd
Publisher: Simon & Schuster Ltd
Publish Date: 20-Feb-2006
Country of Publication: United Kingdom
Books By Author James B. Twitchell
Shopping for God, Paperback (November 2008)
SHOPPING FOR GODis the story of how religion went from a personal matter to yet another product or service that is advertised, marketed and purchased.
Where Men Hide, Paperback (December 2007)
Documents both traditional and contemporary male haunts, such as bars, barbershops, lodges, pool halls, strip clubs, garages, deer camps, megachurches, the basement Barcalounger, and examines their provenance, purpose, and appeal.
Twenty Ads That Shook the World, Paperback (August 2002)» View all books by James B. Twitchell
The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.T. Barnum to the Nike's "Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12,500 first printing.
» Have you read this book? We'd like to know what you think about it - write a review about Branded Nation book by James B. Twitchell and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - James B. Twitchell
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.