Branding Governance by Nicholas Ind
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Branding Governance
By Nicholas Ind

Branding Governance

A Participatory Approach to the Brand Building Process

By (author) See other recent books by Nicholas Ind See other recent books by Rune Bjerke
Format: Hardback

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Branding Governance by Nicholas Ind

Book Description

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

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Book Details

ISBN: 9780470030752
ISBN-10: 0470030755
Format: Hardback
(234mm x 159mm x 21mm)
Pages: 288
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 30-Mar-2007
Country of Publication: United Kingdom

Books By Author Nicholas Ind

Brands with a Conscience by Nicholas Ind Brands with a Conscience, Paperback (March 2016)

Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders.

Brand Together by Nicholas Ind Brand Together, Paperback (March 2012)

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. This title shows you how to involve stakeholders in the process of creativity.

Organic Organisation by Nicholas Ind Organic Organisation, Paperback / softback (January 2009)

Ind demonstrates why organic organizations, in which employees are trusted and allowed to contribute, provide an environment that helps companies and individuals find meaning with others.

» View all books by Nicholas Ind

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Author Biography - Nicholas Ind

NICHOLAS IND is a writer and a partner in Equilibrium Consulting. Previously he ran IconMedialab's brand consultancy arm in Sweden, had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency. He is the author of a string of successful books including The Corporate Image, Living the Brand and the authorised biography of Terence Conran. www.nicholasind.com RUNE BJERKE is an Associate Professor at the Oslo School of Management. Previously he was a researcher and lecturer at BI Norwegian School of Management. Rune's PhD, from the University of Otago in New Zealand, focused on cross-cultural communications. He has published extensively in communication and marketing journals.

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Recent books by Nicholas Ind close
Brand Desire by Nicholas Ind
Brand Desire by Nicholas Ind
Brands with a Conscience by Nicholas Ind
Brand Together by Nicholas Ind
Organic Organisation by Nicholas Ind
Living the Brand by Nicholas Ind
Beyond Branding by Nicholas Ind
Inspiration by Nicholas Ind
Corporate Brand by Nicholas Ind
»
Recent books by Rune Bjerke close
Branding Governance by Rune Bjerke
»
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