Branding New York
How a City in Crisis Was Sold to the World
By (author) Miriam Greenberg
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Branding New York by Miriam Greenberg
Book DescriptionWinner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
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Book DetailsISBN: 9780415954426
(229mm x 152mm x 23mm)
Publisher: Taylor & Francis Ltd
Publish Date: 10-Apr-2008
Country of Publication: United Kingdom
Books By Author Miriam Greenberg
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Author Biography - Miriam Greenberg
Miriam Greenberg is an Assistant Professor in Sociology at the University of California Santa Cruz, and is a visiting scholar at the Center for Urban Research and Policy at Columbia. Her interests lie at the intersection of urban political economy and media studies. In particular, her research focuses on the official use of media and marketing in New York City during the fiscal crisis period of the 1970s and the current, post- 9/11 era, exploring the politics of urban representation in times of crisis, as well as the relationship between city marketing and the broader efforts of neoliberal restructuring.
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