Brands of Faith by Mara Einstein
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Brands of Faith
By Mara Einstein

Brands of Faith

Marketing Religion in a Commercial Age

By (author) See other recent books by Mara Einstein
Format: Hardback

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Brands of Faith by Mara Einstein

Book Description

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market.

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Book Details

ISBN: 9780415409766
ISBN-10: 0415409764
Format: Hardback
(234mm x 156mm x 16mm)
Pages: 256
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 17-Sep-2007
Country of Publication: United Kingdom

Other Editions...


Books By Author Mara Einstein

Black Ops Advertising by Mara Einstein Black Ops Advertising, Paperback (September 2016)

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

Compassion, Inc. by Mara Einstein Compassion, Inc., Hardback (March 2012)

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

Brands of Faith by Mara Einstein Brands of Faith, Paperback (September 2007)

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

Media Diversity by Mara Einstein Media Diversity, Paperback (August 2004)

Examines financial interest and syndication rules (fin-syn) of the FCC and the impact of their repeal on the structure and practices of the television industry. For scholars in media economics, programming, media criticism, media law and policy, and political economics of mass communication.

» View all books by Mara Einstein

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Author Biography - Mara Einstein

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University. Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies.

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