Brands by Adam Arvidsson
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Brands
By Adam Arvidsson

Brands

Meaning and Value in Postmodern Media Culture

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Format: Hardback

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Brands by Adam Arvidsson

Book Description

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: * consumption * marketing * brand management * online branding * the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

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Book Details

ISBN: 9780415347150
ISBN-10: 0415347157
Format: Hardback
(234mm x 156mm x 11mm)
Pages: 180
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 8-Dec-2005
Country of Publication: United Kingdom

Books By Author Adam Arvidsson

Brands Meaning and Value Postmodern by Adam Arvidsson Brands Meaning and Value Postmodern, Paperback (December 2005)

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.

» View all books by Adam Arvidsson

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Author Biography - Adam Arvidsson

Adam Arvidsson is Assistant Professor in the Department of Film and Media Studies, at the University of Copenhagan. His research examines the economic role of brands within the contemporary information economy.

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