The Logos of the Global Economy
By (author) Celia Lury
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Brands by Celia Lury
Book DescriptionBrands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.
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Book DetailsISBN: 9780415251839
(234mm x 156mm x 12mm)
Publisher: Taylor & Francis Ltd
Publish Date: 12-Aug-2004
Country of Publication: United Kingdom
Books By Author Celia Lury
Off-Centre, Paperback (January 2014)
First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.
Measure and Value, Paperback (June 2012)
Issues of measure and value are emerging as central in current debates concerning the capacity of social science and cognate disciplines to engage contemporary social and cultural life.
Consumer Culture, Paperback (April 2011)» View all books by Celia Lury
* Second edition of a popular and lively introduction to the nature and role of consumption in modern societies. * Includes new chapters on branding and the rise of ethical consumption. * Reveals the central role consumer culture plays in providing new ways of creating social and political identities.
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