Brands by Marcel Danesi
Look inside with Google Book Preview
Brands
By Marcel Danesi

Brands

By (author) See other recent books by Marcel Danesi
Format: Paperback

Normal Price: $54.99
Your Price: $49.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.50! (10% off normal price)
Plus...earn $2.47 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Brands by Marcel Danesi

Book Description

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: * the origins of brands * naming and brand image * how semiotic theory can be used to analyze brand image * brands and consumer culture * advertising campaigns * brands in the global village * the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.

Buy Brands book by Marcel Danesi from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415279987
ISBN-10: 0415279984
Format: Paperback
(216mm x 138mm x 14mm)
Pages: 176
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 15-May-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Marcel Danesi

Italian Demystified, Premium by Marcel Danesi Italian Demystified, Premium, Paperback (September 2016)

Helping you learn Italian, this edition includes hundreds of quiz and test questions, chapter-opening objectives, and specific recommendations for difficult subtopics and individual weaknesses to help you learn basic grammar structures and verb tenses, pronunciation, essential vocabulary, and how to communicate with confidence.

Complete Italian Grammar by Marcel Danesi Complete Italian Grammar, Paperback (May 2016)

Italian grammar comes easy with practice, practice, practice!

» View all books by Marcel Danesi

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Brands book by Marcel Danesi and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Marcel Danesi close
Semiotics of Emoji by Marcel Danesi
Semiotics of Emoji by Marcel Danesi
Italian Demystified, Premium by Marcel Danesi
Complete Italian Grammar by Marcel Danesi
Language, Society, and New Media by Marcel Danesi
Language, Society, and New Media by Marcel Danesi
History of the Kiss by Marcel Danesi
History of the Kiss by Marcel Danesi
Italian Verb Workbook by Marcel Danesi
Con Fantasia by Marcel Danesi
Extreme Brain Workout by Marcel Danesi
Italian Vocabulary by Marcel Danesi
Total Brain Workout by Marcel Danesi
Painless Italian by Marcel Danesi
Practice Makes Perfect Italian Conversation by Marcel Danesi
Linguistic Anthropology by Marcel Danesi
Italian Grammar by Marcel Danesi
Italian Now! Level 1 by Marcel Danesi
Practice Makes Perfect Advanced Italian Grammar by Marcel Danesi
E-Z Italian by Marcel Danesi
»
BoomerangBooks.com.au close