By (author) Marcel Danesi
Normal Price: $54.99
Your Price: $49.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.50! (10% off normal price)
Plus...earn $2.47 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Brands by Marcel Danesi
Book DescriptionMarcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: * the origins of brands * naming and brand image * how semiotic theory can be used to analyze brand image * brands and consumer culture * advertising campaigns * brands in the global village * the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.
Buy Brands book by Marcel Danesi from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415279987
(216mm x 138mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 15-May-2006
Country of Publication: United Kingdom
Books By Author Marcel Danesi
Italian Demystified, Premium, Paperback (September 2016)
Helping you learn Italian, this edition includes hundreds of quiz and test questions, chapter-opening objectives, and specific recommendations for difficult subtopics and individual weaknesses to help you learn basic grammar structures and verb tenses, pronunciation, essential vocabulary, and how to communicate with confidence.
Complete Italian Grammar, Paperback (May 2016)» View all books by Marcel Danesi
Italian grammar comes easy with practice, practice, practice!
» Have you read this book? We'd like to know what you think about it - write a review about Brands book by Marcel Danesi and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.