By (author) Tom Bower
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Branson by Tom Bower
Book DescriptionThe sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson's operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower's biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson's enterprises and investments up to the recent, failed bid for Northern Rock.
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Book DetailsISBN: 9780007266760
(197mm x 130mm x 33mm)
Publisher: HarperCollins Publishers
Publish Date: 7-Jan-2008
Country of Publication: United Kingdom
Books By Author Tom Bower
Broken Vows, Paperback (September 2016)
When Tony Blair became prime minister in 1997, he was, at forty-three, the youngest to hold that office since 1812. With a landslide majority, his approval rating was 93 per cent and he went on to become Labour's longest-serving premier. So what went wrong? This book uncovers the full story of Blair's decade in power.
Branson, Hardback (January 2014)
The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. This book helps you explore the reality of the Branson empire.
Sweet Revenge, Paperback (September 2012)
Illuminating the life of Simon Cowell and delving into backstage scandal, tabloid rumour and the cut-throat worlds of music and television, this book presents a detailed insider's account of entertainment mogul Simon Cowell's rise to meteoric fame and all of the controversial highs and lows along the way.
No Angel, Paperback (March 2012)» View all books by Tom Bower
Born into poverty, Bernie Ecclestone has made himself a billionaire by developing the world's second most popular sport - Formula One racing. In this book, he reveal his secrets: the deals, the marriages, the disasters and the successes in Formula One racing, in Downing Street, in casinos, on yachts and in the air.
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Author Biography - Tom Bower
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are 'Conrad and Lady Black', 'The Squeeze' and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.
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