By (author) Tom Bower
Normal Price: $22.42
Your Price: $20.18 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.24! (10% off normal price)
Plus...earn $1.01 in Boomerang Bucks
Availability: Available, ships in 10-12 days
Branson by Tom Bower
Book DescriptionThe sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson's operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower's biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson's enterprises and investments up to the recent, failed bid for Northern Rock.
Buy Branson book by Tom Bower from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780007266760
(197mm x 130mm x 33mm)
Publisher: HarperCollins Publishers
Publish Date: 7-Jan-2008
Country of Publication: United Kingdom
Books By Author Tom Bower
Broken Vows, Paperback (September 2016)
When Tony Blair became prime minister in 1997, he was, at forty-three, the youngest to hold that office since 1812. With a landslide majority, his approval rating was 93 per cent and he went on to become Labour's longest-serving premier. So what went wrong? This book uncovers the full story of Blair's decade in power.
Branson, Paperback (January 2014)
Have the triumphs of Richard Branson, Britain's most popular and most publicity-seeking businessman, turned to dust over the last decade?
Sweet Revenge, Paperback (September 2012)
Illuminating the life of Simon Cowell and delving into backstage scandal, tabloid rumour and the cut-throat worlds of music and television, this book presents a detailed insider's account of entertainment mogul Simon Cowell's rise to meteoric fame and all of the controversial highs and lows along the way.
No Angel, Paperback (March 2012)» View all books by Tom Bower
Born into poverty, Bernie Ecclestone has made himself a billionaire by developing the world's second most popular sport - Formula One racing. In this book, he reveal his secrets: the deals, the marriages, the disasters and the successes in Formula One racing, in Downing Street, in casinos, on yachts and in the air.
» Have you read this book? We'd like to know what you think about it - write a review about Branson book by Tom Bower and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Tom Bower
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are 'Conrad and Lady Black', 'The Squeeze' and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.