Bridge by Bruce MacDonald
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By Bruce MacDonald

The Bridge

The Role of Design in Marketing

By (author) See other recent books by Bruce MacDonald
Format: Paperback / softback

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Bridge by Bruce MacDonald

Book Description

The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about commercial persuasion. Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did packages first appear & become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? All these subjects & more are explored in this book by the

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Book Details

ISBN: 9781600374463
ISBN-10: 1600374468
Format: Paperback / softback
(236mm x 190mm x 20mm)
Pages: 328
Imprint: Morgan James Publishing
Publisher: Morgan James Publishing
Publish Date: 1-Jul-2008
Country of Publication: United States

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