The Role of Design in Marketing
By (author) Bruce MacDonald
Format: Paperback / softback
Normal Price: $42.80
Your Price: $38.52 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.28! (10% off normal price)
Plus...earn $1.93 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Bridge by Bruce MacDonald
Book DescriptionThe Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about commercial persuasion. Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did packages first appear & become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? All these subjects & more are explored in this book by the
Buy Bridge book by Bruce MacDonald from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781600374463
(236mm x 190mm x 20mm)
Imprint: Morgan James Publishing
Publisher: Morgan James Publishing
Publish Date: 1-Jul-2008
Country of Publication: United States
Books By Author Bruce MacDonald
Practical Woody Plant Propagation for Nursery Growers, Paperback / softback (October 2006)
Based on the actual working methods of successful propagators worldwide, it presents detailed explanations and illustrations of the procedures used.
Vancouver, Hardback (January 1992)» View all books by Bruce MacDonald
This stunning full-colour historical atlas brings to life Vancouver's first fourteen decades.
» Have you read this book? We'd like to know what you think about it - write a review about Bridge book by Bruce MacDonald and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.