Broken Windows, Broken Business
How the Smallest Remedies Reap the Biggest Rewards New edition
By (author) Michael Levine
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Broken Windows, Broken Business by Michael Levine
Book DescriptionSocial psychologists and law enforcement officials tend to agree that if a window in a building is broken and left un- repaired, all the rest of the windows will soon be broken and the neighborhood will soon go downhill. According to Levine, the same theory is applicable to the world of business. Examples of this principle in action include: JetBlue, which figured out that giving fliers what they really want (leather seats, personal televisions, etc...) when they travel was the absolute key to success * Google, because of its extraordinary and reliable customer accessibility, was able to break out of the clutter of all the Internet search engines. * On the downside, McDonalds lost its edge in recent years when their "Broken Windows" of sloppy eating areas and unsanitary bathrooms began to drive customers away * Same goes for Kmart, which lost sight of its customer base by trying to go upscale. In BROKEN WINDOWS, BROKEN BUSINESS, Michael Levine offers the theory that all problems in business stem from the tiniest details and by extrapolating all the "small" remedies into a much larger plan, these items can stimulate business growth and keep customers coming back for more.
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Book DetailsISBN: 9780446698481
(209mm x 138mm x 13mm)
Imprint: Business Plus
Publisher: Little, Brown & Company
Publish Date: 1-Nov-2006
Country of Publication: United States
Books By Author Michael Levine
Art and Life in Renaissance Venice, Paperback (March 2005)
For courses in Renaissance Art. Through close examination of Renaissance paintings, drawings, book illustrations, and other art works, Patricia Fortini Brown brings 14th and 15th century Venice alive. She explores the role of the guilds and the nobility, the unique island setting, the environment of the church and the private home, and much more.
Guerrilla PR Wired, Paperback (March 2003)» View all books by Michael Levine
Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.
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Author Biography - Michael Levine
Michael Levine is the author of 14 books, including Guerilla PR: How You Can Wage An Effective Public Relations Campaign Without Going Broke plus its sequel. His writing has appeared in USA Today, National Review, LA Times, New York Times and Psychology
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