Business Degree Success
By (author) Jonathan Groucutt
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Business Degree Success by Jonathan Groucutt
Book DescriptionThis is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.
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Book DetailsISBN: 9780230506459
(235mm x 157mm x 13mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 20-Aug-2008
Country of Publication: United Kingdom
Books By Author Jonathan Groucutt
Marketing, Paperback (October 2015)
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Foundations of Marketing, Paperback (October 2005)
Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
Mastering e-Business, Paperback (March 2004)» View all books by Jonathan Groucutt
An introduction to the development, positioning and strategic viability of e-business within contemporary society, this book examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. It is intended for students studying modules/courses in e-commerce, and e-business.
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Author Biography - Jonathan Groucutt
JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK. As well as teaching undergraduate, postgraduate and post experience students, he has been involved in module and programme development, both domestically and internationally and has extensive experience of teaching international students. He has written over forty business-related articles and is author of five business academic books, including Foundations of Marketing (Palgrave Macmillan, 2005).
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