Business Development in Licensed Retailing by Conrad Lashley
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Business Development in Licensed Retailing
By Conrad Lashley

Business Development in Licensed Retailing

A Unit Manager's Guide

By (author) See other recent books by Conrad Lashley See other recent books by Guy Lincoln
Format: Paperback

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Business Development in Licensed Retailing by Conrad Lashley

Book Description

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: * Forms the basis of a complete course for a unit manager's development. * Provides an overview of the range of skills needed for effective unit management. * Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

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Book Details

ISBN: 9780750653343
ISBN-10: 0750653345
Format: Paperback
(246mm x 189mm x 18mm)
Pages: 346
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 31-Jul-2002
Country of Publication: United Kingdom

Books By Author Conrad Lashley

Entrepreneurship and Small Business Management in the Hospitality Industry by Conrad Lashley Entrepreneurship and Small Business Management in the Hospitality Industry, Paperback (November 2008)

Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

Hospitality by Conrad Lashley Hospitality, Hardback (October 2006)

Provides evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. This book features chapters which represent a grouping of leading academics who lend their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts.

Timeshare Resort Operations by Conrad Lashley Timeshare Resort Operations, Hardback (January 2006)

Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.

» View all books by Conrad Lashley

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Author Biography - Conrad Lashley

Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.

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Recent books by Conrad Lashley close
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