Business Development in Licensed Retailing
A Unit Manager's Guide
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Business Development in Licensed Retailing by Conrad Lashley
Book Description'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: * Forms the basis of a complete course for a unit manager's development. * Provides an overview of the range of skills needed for effective unit management. * Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
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Book DetailsISBN: 9780750653343
(246mm x 189mm x 18mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 31-Jul-2002
Country of Publication: United Kingdom
Books By Author Conrad Lashley
Entrepreneurship and Small Business Management in the Hospitality Industry, Paperback (November 2008)
Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Hospitality, Hardback (October 2006)
Provides evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. This book features chapters which represent a grouping of leading academics who lend their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts.
Timeshare Resort Operations, Hardback (January 2006)» View all books by Conrad Lashley
Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
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Author Biography - Conrad Lashley
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.
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