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Business Economics by Roger Perman
Book DescriptionBusiness Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.
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Book DetailsISBN: 9780198775249
(245mm x 189mm x 18mm)
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 4-Mar-1999
Country of Publication: United Kingdom
Books By Author Roger Perman
Economics of Corporate and Competitive Strategy, Paperback (March 2014)» View all books by Roger Perman
Adopting a British and European perspective, this book provides a theoretical grounding in the key economic principles of strategy, focussing on routes to and constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts in a concise and accessible manner.
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