Mistakes and Successes
By (author) Robert F. Hartley
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Business Ethics by Robert F. Hartley
Book DescriptionIn today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular "Marketing and Management Mistakes and Successes" books, brings you face to face with major players and the temptations, crises, and torments they experienced. Thought provoking discussion questions, role playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.
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Book DetailsISBN: 9780471663737
(228mm x 141mm x 24mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Oct-2004
Country of Publication: United States
Books By Author Robert F. Hartley
Marketing Mistakes and Successes, Paperback (October 2012)
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Management Mistakes and Successes, Paperback (October 2010)
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts.
Business Ethics, Paperback (February 1993)» View all books by Robert F. Hartley
This collection of case studies covers a number of contemporary issues in business ethics, and can be used either on its own or as a supplement to a core text on the principles of management or organizational behaviour. Its use of international companies makes situations instantly recognizable.
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Author Biography - Robert F. Hartley
Bob Hartley is Professor Emeritus at Cleveland State university's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent thir5teen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing. Other books, Retailing, Sales Management, and Marketing Research, Followed. In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published. These books are now in the 9th and 8th editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trust, which was the predecessor to this Business Ethics Mistakes and Successes. He is listed in Who's Who in America, and Who's Who in the World.
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