Business Practices in Emerging and Re-Emerging Markets
By (author) S. Singh
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Business Practices in Emerging and Re-Emerging Markets by S. Singh
Book DescriptionThis book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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Book DetailsISBN: 9781403976222
(216mm x 140mm x 19mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 9-Apr-2008
Country of Publication: United States
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Author Biography - S. Singh
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
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