Business Solutions for the Global Poor
Creating Social and Economic Value
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Business Solutions for the Global Poor by V. Kasturi Rangan
Book DescriptionBased on research presented at The Harvard Business School's first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty's multi-faceted nature and a broad range of actors-multinational and local businesses, entrepreneurs, civil society organizations and governments-that play a role in its alleviation.
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Book DetailsISBN: 9780787982164
(241mm x 187mm x 35mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 30-Jan-2007
Country of Publication: United States
Books By Author V. Kasturi Rangan
Transforming Your Go-To-Market Strategy, Hardback (May 2006)» View all books by V. Kasturi Rangan
Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.
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Author Biography - V. Kasturi Rangan
V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative. John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School.?? Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina. Brooke Barton is research associate with the HBS Global Poverty Initiative.
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