Business Strategy in a Semiglobal Economy
By (author) Panos Mourdoukoutas
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Business Strategy in a Semiglobal Economy by Panos Mourdoukoutas
Book DescriptionThis groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
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Book DetailsISBN: 9780765613424
(229mm x 152mm x 15mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 1-Jan-2006
Country of Publication: United States
Books By Author Panos Mourdoukoutas
Las 10 Reglas de Oro del Liderazgo, Paperback / softback (July 2015)
Leadership comes from inside - the greatest leaders first question themselves before they tackle the world around them. To aid in this critical interrogation, The Ten Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, and Sophocles, among some of the other greatest thinkers of history.
Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders, Hardback (November 2014)
Leadership comes from inside - and the greatest leaders first question themselves before they tackle the world around them. To aid in this critical interrogation, this book explores ideas from Aristotle, Heraclitus, Sophocles, Hesiod, and other great thinkers, including: know thyself; nurture community; and, always embrace the truth.
Intelligent Investing in Irrational Markets, Hardback (May 2013)
As a game of economics, investing involves the basic principles of economics that help investors identify financial goals and constraints, and come up with the right asset and portfolio allocation. Mourdoukoutas outlines the rules for investing in irrational markets successfully.
Ten Golden Rules, Hardback (April 2009)» View all books by Panos Mourdoukoutas
condenses the wisdom of the ancient Greeks into 10 memorable and easy-to-understand rules that, if lived by, can enable modern readers to have rich, meaningful lives.
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