The Business of Culture
Strategic Perspectives on Entertainment and Media
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Business of Culture by Joseph B. Lampel
Book DescriptionThe business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
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Book DetailsISBN: 9780805855821
(229mm x 152mm x 18mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 1-Jul-2005
Country of Publication: United States
Books By Author Joseph B. Lampel
Strategy Process, Paperback (December 2013)View all books by Joseph B. Lampel
Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context.
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