The Business of Ethnography
Strategic Exchanges, People and Organizations
By (author) Brian Moeran
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Business of Ethnography by Brian Moeran
Book DescriptionCan an anthropologist help us understand the world of business?Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior.At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
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Book DetailsISBN: 9781845201944
(234mm x 156mm x 14mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Feb-2005
Country of Publication: United Kingdom
Books By Author Brian Moeran
Asian Media Productions, Paperback (March 2015)
A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.
Exploring Creativity, Paperback (October 2014)
Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.
Unwrapping Japan, Paperback (June 2013)
Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes to anthropological theory and understanding.
Language and Popular Culture in Japan, Paperback (February 2013)» View all books by Brian Moeran
This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.
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Author Biography - Brian Moeran
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
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