Business of Ethnography by Brian Moeran
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Business of Ethnography
By Brian Moeran

The Business of Ethnography

Strategic Exchanges, People and Organizations

By (author) See other recent books by Brian Moeran
Format: Paperback

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Business of Ethnography by Brian Moeran

Book Description

Can an anthropologist help us understand the world of business?Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior.At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.

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Book Details

ISBN: 9781845201951
ISBN-10: 1845201957
Format: Paperback
(234mm x 156mm x 12mm)
Pages: 240
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Feb-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Brian Moeran

Asian Media Productions by Brian Moeran Asian Media Productions, Paperback (March 2015)

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

Exploring Creativity by Brian Moeran Exploring Creativity, Paperback (October 2014)

Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.

Unwrapping Japan by Brian Moeran Unwrapping Japan, Paperback (June 2013)

Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes to anthropological theory and understanding.

Language and Popular Culture in Japan by Brian Moeran Language and Popular Culture in Japan, Paperback (February 2013)

This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.

» View all books by Brian Moeran

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Author Biography - Brian Moeran

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

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Recent books by Brian Moeran close
Asian Media Productions by Brian Moeran
Exploring Creativity by Brian Moeran
Unwrapping Japan by Brian Moeran
Exploring Creativity by Brian Moeran
Language and Popular Culture in Japan by Brian Moeran
Japanese Whaling? by Brian Moeran
Negotiating Values in the Creative Industries by Brian Moeran
Negotiating Values in the Creative Industries by Brian Moeran
Okubo Diary by Brian Moeran
Language and Popular Culture in Japan by Brian Moeran
Unwrapping Japan by Brian Moeran
Japanese Whaling? by Brian Moeran
Ethnography at Work by Brian Moeran
Japanese Language and People Course Book by Brian Moeran
Business of Ethnography by Brian Moeran
Advertising Cultures by Brian Moeran
Asian Media Productions by Brian Moeran
Folk Art Potters of Japan by Brian Moeran
Folk Art Potters of Japan by Brian Moeran
Women, Media and Consumption in Japan by Brian Moeran
»
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