Business of Media by David R. Croteau
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Business of Media
By David R. Croteau

The Business of Media

Corporate Media and the Public Interest 2nd Revised edition

By (author) See other recent books by David R. Croteau See other recent books by William D. Hoynes
Format: Paperback

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Business of Media by David R. Croteau

Book Description

The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.

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Book Details

ISBN: 9781412913157
ISBN-10: 1412913152
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 336
Imprint: Pine Forge
Publisher: SAGE Publications Inc
Publish Date: 29-Sep-2005
Country of Publication: United States

Other Editions...


Books By Author David R. Croteau

Experience Sociology by David R. Croteau Experience Sociology, Paperback (October 2014)

Makes the familiar new. Using a contemporary framework of culture-structure-power, this book helps students learn to apply sociological concepts through familiar lenses.

Media/Society by David R. Croteau Media/Society, Paperback (January 2014)

New edition of this popular, student-friendly introduction to understanding and analysing the relationship between media and society. Adopted on courses in media, communication, cultural studies and sociology schools worldwide.

» View all books by David R. Croteau

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Author Biography - David R. Croteau

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology. William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

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Recent books by David R. Croteau close
Experience Sociology by David R. Croteau
Media/Society by David R. Croteau
Experience Sociology by David R. Croteau
»
Recent books by William D. Hoynes close
Experience Sociology by William D. Hoynes
Media/Society by William D. Hoynes
Experience Sociology by William D. Hoynes
Business of Media by William D. Hoynes
»
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