The Business of Research
RCA and the Videodisc
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Business of Research by Margaret B.W. Graham
Book DescriptionThe story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.
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Book DetailsISBN: 9780521322829
(228mm x 152mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 29-Aug-1986
Country of Publication: United Kingdom
Books By Author Margaret B.W. Graham
Corning and the Craft of Innovation, Hardback (May 2001)
A history of the most important strategic innovations that the Corning Corporation has produced over the course of its 150 year history.
Business of Research, Paperback (January 1989)» View all books by Margaret B.W. Graham
This book looks at how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.
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