Business of Research by Margaret B.W. Graham
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Business of Research
By Margaret B.W. Graham

The Business of Research

RCA and the Videodisc

By (author) See other recent books by Margaret B.W. Graham
Series edited by Louis Galambos See other recent books by Louis Galambos See other recent books by Robert Gallmam
Format: Paperback

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Business of Research by Margaret B.W. Graham

Book Description

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.

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Book Details

ISBN: 9780521368216
ISBN-10: 0521368219
Format: Paperback
(228mm x 152mm x 16mm)
Pages: 274
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 27-Jan-1989
Country of Publication: United Kingdom

Other Editions...


Books By Author Margaret B.W. Graham

Corning and the Craft of Innovation by Margaret B.W. Graham Corning and the Craft of Innovation, Hardback (May 2001)

A history of the most important strategic innovations that the Corning Corporation has produced over the course of its 150 year history.

Business of Research by Margaret B.W. Graham Business of Research, Hardback (August 1986)

This book looks at how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.

» View all books by Margaret B.W. Graham

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