The Business of Speed
The Hot Rod Industry in America, 1915-1990
By (author) David N. Lucsko
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Business of Speed by David N. Lucsko
Book DescriptionSince the mass production of Henry Ford's Model T, car enthusiasts have been redesigning, rebuilding, and reengineering their vehicles for increased speed and technical efficiency. They purchase aftermarket parts, reconstruct engines, and enhance body designs, all in an effort to personalize and improve their vehicles. Why do these car enthusiasts modify their cars and where do they get their aftermarket parts? Here, David N. Lucsko provides the first scholarly history of America's hot rod business. Lucsko examines the evolution of performance tuning through the lens of the 34-billion speed equipment industry that supports it. As early as 1910, dozens of small shops across the United States designed, manufactured, and sold add-on parts to consumers eager to employ new technologies as they tinkered with their cars. Operating for much of the twentieth century in the shadow of the Big Three automobile manufacturers-General Motors, Ford, and Chrysler-these businesses grew at an impressive rate, supplying young and old hot rodders with thousands of performance-boosting gadgets. Lucsko offers a rich and heretofore untold account of the culture and technology of the high-performance automotive aftermarket in the United States, offering a fresh perspective on the history of the automobile in America.
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Book DetailsISBN: 9780801889905
(235mm x 155mm x 28mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 11-Nov-2008
Country of Publication: United States
Books By Author David N. Lucsko
Junkyards, Gearheads, and Rust, Hardback (June 2016)» View all books by David N. Lucsko
By examining how cars are salvaged, repurposed, and restored, this book demonstrates that the history of the automobile is much more than a running catalog of showroom novelties.
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Author Biography - David N. Lucsko
David N. Lucsko is managing editor of Technology and Culture and an instructor of technological history at the University of Detroit Mercy.
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