A New General Theory of Social and Economic Behavior
By (author) Paul Ormerod
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Butterfly Economics by Paul Ormerod
Book DescriptionIn this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
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Book DetailsISBN: 9780465053568
(203mm x 127mm x 16mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 4-Jan-2001
Country of Publication: United States
Books By Author Paul Ormerod
Positive Linking, Paperback (June 2013)
Our social and economic worlds have been revolutionised by a massive increase in our awareness of the choices, decisions, behaviours and opinions of other people. In this title, the author shows network effects make conventional approaches to policy, whether in the public or corporate sectors, more likely to fail.
Why Most Things Fail, Paperback (August 2008)
A study of failure within business, economics and government. It argues that failure is the distinguishing feature of corporate life and uses it to link economic models with models of biological evolution. It illuminates the ways in which companies and policy-setting sectors of government behave like living organisms: unless they evolve, they die.
Butterfly Economics, Paperback (September 1999)» View all books by Paul Ormerod
The economy is like society itself, he argues: a complex system living on the edge of chaos. Conventional economics has always failed to predict and manage its fluctuations. Governments and businesses need to adopt quite different mindsets and less heavy-handed approaches. Hence Butterfly Economics.
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Author Biography - Paul Ormerod
Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.
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