Buyer Behaviour by Minas Poulos
Look inside with Google Book Preview
Buyer Behaviour
By Minas Poulos

Buyer Behaviour

Implications for Marketing

By (author) See other recent books by Minas Poulos
Format: Paperback

Normal Price: $89.95
Your Price: $80.96 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.00! (10% off normal price)
Plus...earn $4.05 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Buyer Behaviour by Minas Poulos

Book Description

Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of group, social, family, life cycle and individual psychological aspects on consumer decisions - and the resulting implications for marketers. While this text covers the standard areas applied to both consumer and buyer behaviour, it differs from most text by including more material and exclusive research in the areas where the buyer and the user are separate, for example in 'business to business' selling.

Buy Buyer Behaviour book by Minas Poulos from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780733981159
ISBN-10: 0733981151
Format: Paperback
Pages: 305
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 14-May-2007
Country of Publication: Australia

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Buyer Behaviour book by Minas Poulos and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Minas Poulos close
»
BoomerangBooks.com.au close