Buzzmarketing by Mark Hughes
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By Mark Hughes


Get People to Talk About Your Stuff

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Format: Paperback

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Buzzmarketing by Mark Hughes

Book Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

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Book Details

ISBN: 9781591842132
ISBN-10: 1591842131
Format: Paperback
(215mm x 139mm x 17mm)
Pages: 256
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 12-Jun-2008
Country of Publication: United States

Other Editions...

Books By Author Mark Hughes

Organisations and Management in Social Work by Mark Hughes Organisations and Management in Social Work, Paperback (November 2016)

Provides a comprehensive and critical examination of the complex issues involved in the management and organisational contexts of social work practice

Autocourse by Mark Hughes Autocourse, Hardback (December 2013)

Now in its 63rd year, AUTOCOURSE continues to go from strength to strength, maintaining its position as the world's most respected and sought-after Grand Prix annual.

» View all books by Mark Hughes


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Author Biography - Mark Hughes

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at, Pep Boys, and Pizza Hut, he lives in Philadelphia.

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