Get People to Talk About Your Stuff
By (author) Mark Hughes
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Buzzmarketing by Mark Hughes
Book DescriptionMark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.
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Book DetailsISBN: 9781591842132
(215mm x 139mm x 17mm)
Publisher: Penguin Putnam Inc
Publish Date: 12-Jun-2008
Country of Publication: United States
Books By Author Mark Hughes
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Provides a comprehensive and critical examination of the complex issues involved in the management and organisational contexts of social work practice
Autocourse, Hardback (December 2013)» View all books by Mark Hughes
Now in its 63rd year, AUTOCOURSE continues to go from strength to strength, maintaining its position as the world's most respected and sought-after Grand Prix annual.
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Author Biography - Mark Hughes
Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.
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