CRM Project Management by Michael Gentle
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CRM Project Management
By Michael Gentle

CRM Project Management

Building Realistic Expectations and Managing Risk

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Format: Paperback

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CRM Project Management by Michael Gentle

Book Description

Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

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Book Details

ISBN: 9780749438982
ISBN-10: 0749438983
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 240
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2002
Country of Publication: United Kingdom

Books By Author Michael Gentle

IT Success! by Michael Gentle IT Success!, Paperback (October 2007)

"Fifty years after the birth of corporate computing, IT today is still characterized by 50-70# project failure rates. Which is pretty scary when you come to think of it: either a goblin has cast a spell on a whole profession - or that profession is doing something fundamentally wrong".

» View all books by Michael Gentle


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Author Biography - Michael Gentle

Michael Gentle is an international CRM consultant based in Paris. He has been managing CRM, sales and marketing projects since 1993, from strategy through to delivery, and has witnessed both multi-million-dollar failures and spectacular successes. He has extensive international experience across Europe, the United States, Canada and Asia Pacific, and has worked at major companies such as Apple Computer, GlaxoSmithKline, Cegetel, Worldcom International and the Bank of Tokyo. He has been a regular guest columnist in the computer press for the past 10 years, both in the United States (Computerworld, iSeries NEWS) and in France (01 Informatique). He has a degree in mechanical engineering, with further studies in aerospace and computer science.

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