Television Beyond Broadcasting
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Cable Visions by Sarah Banet-Weiser
Book DescriptionCable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced. Cable Visions looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
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Book DetailsISBN: 9780814799505
(5830mm x 3895mm x 22mm)
Imprint: New York University Press
Publisher: New York University Press
Publish Date: 1-Sep-2007
Country of Publication: United States
Books By Author Sarah Banet-Weiser
Authentic, Paperback (October 2012)
Argues that brands are about culture as much as they are about economics
Commodity Activism, Paperback (February 2012)
Discusses what happens when the most common way we participate in social activism is by buying something
Kids Rule!, Paperback (September 2007)
Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.
Most Beautiful Girl in the World, Paperback (September 1999)» View all books by Sarah Banet-Weiser
Offers a look at American ritual. This title focuses on the Miss America pageant in particular, considering its claim to be an accurate representation of the diversity of contemporary American women. It explores the cultural constructions and legitimations that go on during the long process of the pageant.
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Author Biography - Sarah Banet-Weiser
Sarah Banet-Weiser is Professor in the Annenberg School for Communication and Journalism and the Department of American Studies and Ethnicity at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999) and Kids Rule! Nickelodeon and Consumer Citizenship (2007), and the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press. Cynthia Chris is Assistant Professor of Media Culture at the City University of New York's College of Staten Island, and author of Watching Wildlife. Anthony Freitas works as a media relations consultant for non-profit organizations in San Francisco.
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