Campaigns On the Cutting Edge
1st Revised edition
Edited by Richard J. Semiatin
Normal Price: $69.00
Your Price: $62.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.90! (10% off normal price)
Plus...earn $3.11 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Campaigns On the Cutting Edge by Richard J. Semiatin
Book DescriptionThe evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond. Contributors include: Robert G. Boatright, Tad Devine, Peter L. Francia, Joseph Graf, Nina Therese Kasniunas, Wesley Y. Joe, Jeremy D. Mayer, Candice J. Nelson, Tari Renner, Mark J. Rozell, Richard J. Semiatin, Ronald G. Shaiko, Dick Simpson, and Clyde Wilcox.
Buy Campaigns On the Cutting Edge book by Richard J. Semiatin from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780872895799
(229mm x 152mm x mm)
Imprint: CQ Staff Directories,US
Publisher: SAGE Publications Inc
Publish Date: 25-Feb-2008
Country of Publication: United States
Books By Author Richard J. Semiatin
Campaigns on the Cutting Edge, Paperback (April 2016)» View all books by Richard J. Semiatin
This book evaluates the current trends of America's electoral campaigns and assesses the innovative changes these organizations are making on the presidential, congressional, and gubernatorial levels.
» Have you read this book? We'd like to know what you think about it - write a review about Campaigns On the Cutting Edge book by Richard J. Semiatin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Richard J. Semiatin
Richard J. Semiatin is assistant professor of government at American University. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in their Political Engagement Project (PEP) from 2002 to 2005. Semiatin specializes in campaigns and elections and is the author of the book Campaigns in the 21st Century, as well as book chapters, articles, and six monographs.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.