Can We Do That?! by Peter Shankman
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Can We Do That?!
By Peter Shankman

Can We Do That?!

Outrageous PR Stunts That Work - And Why Your Company Needs Them

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Format: Paperback

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Can We Do That?! by Peter Shankman

Book Description

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

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Book Details

ISBN: 9780470043929
ISBN-10: 047004392X
Format: Paperback
(229mm x 155mm x 14mm)
Pages: 212
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Jan-2007
Country of Publication: United Kingdom

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Author Biography - Peter Shankman

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

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