Can We Do That?!
Outrageous PR Stunts That Work - And Why Your Company Needs Them
By (author) Peter Shankman
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Can We Do That?! by Peter Shankman
Book DescriptionThis fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
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Book DetailsISBN: 9780470043929
(229mm x 155mm x 14mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Jan-2007
Country of Publication: United Kingdom
Books By Author Peter Shankman
Zombie Loyalists, Hardback (March 2015)
Bestselling author Peter Shankman shows you how to create fanatically loyal customers who convert everyone they meet
Customer Service, Paperback (December 2010)» View all books by Peter Shankman
Legendary online marketer Shankman, founder of Help a Reporter Online (HARO), reveals how to make the most of social and viral media in customer service. This book shares everything he learned in founding HARO and other online startups and through his 25-year career online.
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Author Biography - Peter Shankman
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
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